A couple of days back, IndiBlogger launched its brand new project in the market – IndiPR.com, a self-learning engine that automatically targets the right publishers. What this simply means is that now businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers viz. bloggers like you and me in less than 72 hours! Exciting isn't it? I think this initiative is going to raise the bar of content marketing to a whole new level.
Win-Win situation for both businesses and bloggers.
Clearly, it’s a win-win situation for both, the bloggers who are more than happy to spread the word around through their influencer platform called blogs and the businesses who are looking to drive their latest products across the internet.
The main point here, especially for bloggers is to be true to their blogs and pick only those drives that are relevant to their niche and loyal to their audiences. After all, the world of blogging today stands on pillars of authenticity and users all over the internet world trust blogs only because they are known for their voice.
For the businesses, it’s a piece of cake, literally!
Simplicity is the key.
IndiPR.com is built in such a way. It makes it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once short-listed, the influencers do their research and publish their articles and also rake in some much-deserved moolah. Simple!
Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, summarized this best, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”
Time is precious!
The automated system is a real boon for people who are tired with all the office jargon of running counter after counters. For example, one of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder &Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”
Get ready to be a star!
What we see at IndiPR.com right now is just the tip, there’s still lot more to come. They say, Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.
Adds Renie Ravin, the Founder and CEO of IndiBlogger, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
Now, who would want to miss an opportunity like that?
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